The 2014 Brain Injury Association of Michigan annual conference
on September 11 & 12was host to a record number of attendees this year, and
Special Tree arrived in Lansing with style.
Thanks to the fabulous work of Bill Fritz and Jim Richert of the
facilities team, Special Tree introduced a new exhibit display at our booth
designed to highlight our 40th Anniversary. Our booth, ad, packet
inserts and promotional SWAG were themed around the “40 Years and Still
Growing” campaign. Our display even incorporated an 11’ foot live tree that was
later planted along the entry road to the Romulus NeuroCare Campus and 500
flower bulbs that Special Tree handed out over the two-day event.
Vice President Jack Richert was already sharing Special Tree
give-aways with attendees when the conference opened while Senior
Rehabilitation Services Representative Mike Malley chatted with curious
visitors at the booth.
Special Tree staff and clients mingled with industry friends, colleagues
and the various vendors, eventually making their way to the keynote speech by
Lee Woodruff, author of the book In an Instant which is about her
experience as a caregiver for her husband Bob Woodruff; a former co-anchor for
ABC World News Tonight who sustained a TBI during his coverage of the war in
Iraq.
After the keynote, attendees participated in breakout sessions
presented by leading TBI experts including Special Tree physicians Jennifer
Doble, MD, and Corina Lazar, MD, (upper right), Learning Systems Manager Mary
Jo Hall, BA, CBIST, and Nutritionists Jill Prisza, RD, CNSC, CBIS, and Brahmlin
Sethi, RD.
“The annual BIAMI conference is one of the most important venues
for Michigan-based brain injury focused companies like us. We had five
presenters from Special Tree this year which is an honor and an indication of
how committed our employees are to this field.,” said CEO Joe Richert.
Thank you speakers and attendees of Special Tree, and a big
thanks to staff who accompanied our clients.
Pictured
from top left to bottom right: Vice Pres. Jack Richert shares give-aways with
interested attendees; Senior HR Specialist LaShawn Slay and Learning Systems
Manager Mary Jo Hall pose in front of the new booth backdrop; Special Tree
physicians Corina Lazar, MD, and Jennifer Doble, MD both spoke at the
conference; Senior RSR Mike Malley talks industry friends and partners; Keynote
Speaker Lee Woodruff shares the story of her husband Bob Woodruff; and Rec. Therapist Kristen Pyles and Vocational Specialist
Sara Lundsten chat with Keynote Speaker Kevin Pearce.